Across both power houses, New York and London, we were seeing record levels of investment and new tech start-ups were appearing across the board.

Before COVID-19, everyone wanted to work for a start-up, with the offering of a broad role, potentially lucrative equity, a fast-paced environment and a great culture. So will that ever return and should you be put off applying to work for a start-up now, with potentially a large percentage having a short runway?

You are about to start a new CFO assignment and whether this is your first or tenth CFO role you are going to need a plan of attack. This will inevitably mean the requirement of a 30, 60 and 100-day plan and whilst this plan is highly likely to evolve, you still need to have focus on key tasks.

Our recent poll of CEO’s & CFO’s suggests that a lot more companies will utilise flexible working practices beyond COVID-19, and a high percentage will be prioritising their time by taking control of cash flow measures.

If only there was a tick box exercise to inform you as to when to hire a finance leader and at what level of seniority to bring someone into the business. The reality is, each CEO will encounter a situation that is individual to them and many factors need to be considered to ensure the best decision is made.

There are core elements that will come into play and I have highlighted some of these in this article.