Redefining Culture Fit: Shifting to Culture Add and Cognitive Diversity

In the realm of hiring and building successful teams, the concept of "culture fit" has long been a topic of discussion. However, as businesses strive for innovation and growth, a shift towards embracing "culture add" and cognitive diversity is taking place. In this blog post, we explore insights from an interview with cSaaS Chief People Officer Gemma Hood, who sheds light on the importance of redefining culture fit and the benefits of fostering a diverse and inclusive workplace.

In many organizations, the traditional approach to hiring involves seeking candidates who seamlessly fit into the existing company culture. However, if you're looking to build a diverse team, a cognitively diverse team, don't just look at culture fit... look for culture add. The former mindset can inadvertently perpetuate homogeneity within the workforce, hindering innovation and creativity. Instead, the focus should be on finding individuals who bring unique perspectives and experiences that complement and enhance the existing culture.

To transition from a Culture Fit mindset to Culture Add when hiring, it is essential to focus on the alignment of culture and values. Values play a pivotal role in shaping the fabric of an organization's culture. By ensuring that the hiring process is in sync with the core values of the company, businesses can attract individuals who not only share the fundamental beliefs but also bring diverse perspectives to the table. This intentional approach cultivates a dynamic culture that embraces cognitive diversity, empowering teams to navigate intricate challenges and fuel innovation.

Whilst building out these values which become the framework for hiring, it is essential to involve employees at all levels in the process to ensure the true culture is identified - not just what the Founders think it is or want it to be. The bonus with this is, by actively engaging the workforce in the discovery process of values and associated behaviours, organizations empower employees to take ownership of the culture, fostering a sense of belonging and shared purpose.

Psychological safety is essential to create an environment where employees feel they can take risks, express opinions, and make mistakes without fear of judgment or retribution. This trust-based atmosphere encourages collaboration, innovation, and the free exchange of ideas - everything a diverse and inclusive startup needs to encourage growth!

Investing in employee well-being is a cornerstone of a progressive workplace culture. By prioritizing well-being, organizations demonstrate their commitment to nurturing a culture that values employees as individuals, promotes productivity, engagement, and retention and leads to increased satisfaction and overall success.

Initiating the culture add approach early on in a company's growth journey is advantageous. However, it's crucial to remember that values and behaviours are not static; they should be subject to continuous review and evolution. This ongoing assessment ensures that the values remain relevant, authentic, and aligned with the changing needs of the organization and its workforce. Also, it is not enough to define values and behaviours on paper; leaders must exemplify them in their actions and decision-making. When leaders genuinely embody the values, employees trust the authenticity of the culture and feel motivated to contribute their unique perspectives.

The concept of culture fit is evolving, making way for a more inclusive and innovative approach: culture add. By focusing on values, fostering cognitive diversity, and involving employees in the process, organizations can build dynamic teams that thrive on collaboration and drive success. Embracing culture add not only builds a thriving and engaged company culture but also sets the stage for continuous growth, innovation, and competitive advantage in today's diverse and ever-changing business landscape.

Watch the full interview with Fractional CPO Gemma Hood here.

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